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Color trend for women spring summer 2020

Trendstop offers Personal Shopper Roma readers a first look at the colors for women’s clothing for the spring / summer 2020 season.

Trendstop color experts bring the latest color hints that will influence the women’s clothing market in spring summer 2020 and beyond. The Trendstop team reveals essential fashion and shades directly from the collections seen on the international catwalks, which will be the key to clothing, accessories and the footwear palette. Each season, the full color forecasts identify the nuances that will be crucial for the collections, with the analysis and evaluation of the commercial value and longevity of each trend providing the best possible basis for the decision-making process.

Banana Sorbet
Color trend for women spring summer 2020
An evolution of ultra-feminine pastels and saccharine tones for Banana Sorbet. The icy shades of the sorbet and the bleached finishes provide a freshness, alternative and sophisticated without losing its vibrant energy. The bleached finishes make the “yellow” option well wearable as an all-over shade or in tonal blocks.

Black forest gateau
Color trend for women spring summer 2020
As consumers become more experimental and look for alternatives to black, tones like sea blue and burgundy and develop with a blackened depth and a matte finish to become the key colors of fashion for spring summer 2020. The shades cherry add a richness to dark red shades, giving a touch of both casual and formal luxury.

Green cactus
Color trend for women spring summer 2020
The bright colors have a more organic tone for spring summer 2020, modernizing the neon and synthetic shades of the previous seasons. The lush greens of the cactus have a natural liveliness, both in single shades, and combined with neutrals for an unexpected color contrast that appeals more to the experimental consumer.
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